Career Highlights
Envu | Global Site Development & Launch
Role:
Just a few days into my role at HLK, I was assigned one of the most critical global site launches with a brand new team on the newest client. I immediately began to unpack the current set expectations for Envu’s first global site, stakeholders, mandatory details and the current tech stack identified.
From there, I worked to establish clear, communicated workflows and processes, communicated those with our large, dynamic team and set to mapping out the work. We took a scrap of an idea into one of the most compelling and engaging industry sites, ensuring audiences and client alike had what they needed.
Results:
Merged more than 15 separate and disconnected sites to deliver a seamless enterprise-level site experience that met global company needs and simplified the audience experience
140k sessions in the two weeks of launch; increased time on site by 60%; drove pages/session up from 1.2 to 3.4 over the course of the first 3 months
Bader Rutter | Agency Agile Implementation
Challenge:
When data revealed that inefficiencies were slowing down work and increasing costs, Bader Rutter reevaluated our Way of Working and introduced Agency Agile to the agency. This shift aimed to foster more iterative work, enhance collaboration, and build tighter relationships with clients.
Embracing this evolution, my role transitioned from Campaign Manager to Scrum Master. I worked directly with the C-Suite team and partnered with the Agency Agile team to customize and implement the program. Despite the challenge of learning a new methodology on the go, I gracefully adapted and participated in a train-the-trainer program.
Over time, I collaborated with six other Scrum Masters to train the entire agency, imparting the fundamentals and best practices of Agile. Leading a team of 50 within our 250+ person organization, I not only implemented the Agile framework but also empowered team members to understand the connections in their work and believe in their ability to reach what's next.
Results:
Over the 2.5 years of working within this framework, we saw a significant boost in productivity, as evidenced by our annual agency surveys. This experience not only streamlined our operations but also showcased the power of collaboration and innovation in overcoming organizational challenges. It highlighted my ability to manage change effectively and inspired the team to embrace new ways of working, ultimately driving the agency forward.
Sentricon | Deader Than Dead Creative Campaign Activation
Challenge:
We were tasked to help support Certified Sentricon Specialists — companies qualified to install and service the Sentricon system — with their marketing and education efforts to homeowners on the importance of preventive termite control and the value that the Sentricon system provides by eliminating the entire colony, including the queen.
What better way to do that than create a tour featuring a 17-foot hearse with a 100-pound replica of a deceased termite on the rooftop! The "Coroner's Caddy" and the "Deader Than Dead" tour hit the road, stopping in six cities across 12 states in 26 days during peak termite swarm season. The tour aimed to gather and share success stories from pest management professionals and homeowners, encourage proactive treatment, and elevate the perceived threat that termites pose.
In the midst of this ambitious campaign, my role was crucial in ensuring the seamless execution of various logistics. Working directly with the PR team, I meticulously routed the logistics for each tour stop, coordinated the launch and timely updates of the website, and guided the timing and launch for all testimonial videos. My efforts were pivotal in maintaining the tour’s momentum and ensuring that each stop was well-prepared to maximize community engagement and media attention.
Results:
Throughout the Deader Than Dead Tour, we effectively raised awareness about the serious threat termites pose and the efficiency of the Sentricon system. Each stop provided Certified Sentricon Specialists the chance to engage directly with customers and local communities, using the Coroner’s Caddy to attract attention and spark conversations.
The event in Manhattan, Kansas, where American Pest Management dedicated an entire day to termite awareness, held activities including a presentation at a local elementary school, a barbecue attended by over 100 guests including the city’s mayor, and coverage by a regional television station.
Regionalized email sends saw a 10% open rate increase and site traffic had an increased time on site by thirty seconds vs. standard site metrics
To see some of the success stories and testimonials collected during the tour, visit the YouTube playlist.
